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Why You’re Not Failing — You’re Just Missing Accountability Do you ever feel like you know  what you should be doing — but somehow, it just doesn’t happen? You start with the best intentions: to eat better, move more, finally finish that project, or bring order to your busy home life. Yet, weeks later, you’re right back where you started, frustrated and overwhelmed. You’re not alone — and you’re not lazy. What’s missing isn’t willpower. It’s accountability . That’s where an a